Concepts Unlimited (CU Advertising) is a leading ad agency specializing in branding, marketing and long-term relationships with credit unions across the United States. They've won…
We’ve been working with the Don Hewlett dealership in Georgetown for a few months and we were excited to help when they told us about their new endeavor. Helping them launch their Xpress Oil Change Plus business is one of the larger projects we’ve been helping them with. We created their logo, designed graphics and promotional materials, shot photographs, and built their website.
Establish Their Branding
The first step was to develop the look for Xpress Oil Change Plus. This involved selecting the right font and color combinations that would establish the brand, and let people know at a glance what services Xpress provides. We believe that the end result conveys speed, friendliness and trust.
Design and Develop the Xpress Website
Once the logo was created, we designed and developed the website utilizing the same elements that we used in the logo. Using the same fonts and colors is a great way to keep everything cohesive.
We also worked closely with the Don Hewlett team to write the informative and keyword-filled content for the website. Finally, to truly personalize the site, we chose to shoot photographs of real Xpress employees in action versus using standard stock photos.
Check out the Xpress Oil Change Plus website.