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You Must Have Professional Video Production and Marketing for Your Business

At Kulture Digital we believe that every business, no matter the size, should have at least one professional video as part of their digital marketing strategy. The subject of the video can be an overview of the company, a promotional or explainer video for a product or service, customer testimonials, answers to common questions, or a combination. The possibilities are endless but the results are always the same: more leads.

5 Reasons Why Your Business NEEDS Professional Video

If you believe the old adage that you never get a second chance to make a good first impression, then you need to apply that approach to the digital world. Online, your video is your digital handshake with a potential customer. It HAS to be good. Here are 5 more reasons your business MUST have at least one video.

1. Video is Engaging

Your business has a story to tell and there is no better way to tell that story than with video. Video is the best way to get people to really connect on a personal level. It humanizes your brand and assures potential customers that you’re not just another faceless company.

2. Video is a Great Teacher

Studies have shown that videos are processed by the brain MUCH faster than text. Because of this, you can give viewers a lot of information in a short amount of time. It’s also far easier to explain complex ideas with video because you can use animation and motion graphics to bring concepts to life. Things that would take many paragraphs to TRY to explain can be easily, and effectively, shared much quicker with video.

3. Video Boosts Conversions and Sales

“It can be captivating to see someone speak. It is an opportunity to get to know and personalize a business, prior to ever meeting with them.”

Because video is so good at humanizing a brand, it eventually leads to trust. Once a potential customer trusts you, they are much more likely to buy your product or service. They are also much more likely to share your amazing video with their friends on social media. This increases traffic to your site, which in turn increases your sales and conversions. Finally, all this additional traffic and social sharing improves your SEO.

4. Google LOVES Video

The amount of time that a visitor spends on your website is an important factor that Google uses to determine your rank in search results. Google figures that the longer people spend on your site, the more authoritative your content is. There is also evidence that websites with videos are much more likely to show up at the top of search results.

5. People WANT Video

Most people would rather watch a video about a product than to read a lengthy article about it. With more and more people using a phone as their main tool for online browsing, video makes the most sense. Since most people have access to decent internet speeds, it’s much easier for them to watch videos than it is for them to try to read tiny text on their phone screens. Bottom line: Video is easier, better, and more engaging.

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Are You Ready to Make an Amazing Video with Kulture Digital?

While we focus on video production, web design, and digital marketing, it’s not all that we do. At Kulture Digital, we want to be your one stop digital shop. Contact us today so that we can excite you by showing you what YOU can do in the future.

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