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Townbridge Homes, who has been building quality custom homes since 1963, begin constructing a new eco-friendly community in south Austin in 2016. Kulture Digital began working with them in December (of 2016) and we have developed a complete digital presence for the Cottages at Autumn Wood. This includes branding, website development, video production and online advertising.
Design and Develop the Website for Autumn Wood
Once the branding was established, we designed and developed a landing page utilizing the same elements that we used in the logo. Using the same fonts and colors is a great way to keep everything cohesive. For lead generation, we included live chat, a phone number and a friendly contact form.
Generate Amazing Content
We worked closely with Townbridge Homes to write the informative and keyword-filled content for the website. We also produced the initial branding video to feature on the home page and a subsequent videos to highlight the features and amenities.
Get the Message Out
Once the website was launched and the content was produced, it was time to build the digital campaigns to bring awareness of The Cottages at Autumn Wood. Working closely with the client, we decided to focus on AdWords, Facebook and Instagram. We then monitored the campaigns and reallocated the budget to produce the best results.