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Your Website is the Digital Foundation for Your Business

Your website is the foundation of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. And the main purpose of a website is to turn these visitors into customers. In digital marketing, this is called conversion. Bad web design causes you to waste time and money on other marketing methods. Because you don’t need more visitors if you can’t turn them into customers.

5 Reasons Why Your Business MUST Have a FAST Website

Since the website is the foundation of your digital presence, it makes sense that it should be as good as it can be. What makes a web design good? First, it should clearly explain it’s purpose and make it incredibly easy to convert. Second, and most importantly, it should be well-designed, SEO-friendly, and FAST. With over half of internet traffic on a mobile device, Google uses speed as a major ranking factor. Here are 5 more reasons your business MUST have a FAST website.

1. Attention Spans Are Short

These days, the attention span of the average human is less than that of a goldfish. The sheer amount of content that is available is mind-boggling and you have to fight for every second. The best way to do that is to have a powerful message with a clear call to action. You have to get that message to the viewer quickly — your website needs to load in less than 3 seconds to be effective.

2. Speed Affects Engagement

Since people have shorter attention spans, you only have a short time to pitch them on your product or service. In sales, this is called the elevator pitch. You basically have 10-20 seconds, including the loading time of the website, for most people to decide if they will stick around to see more. If your site is slow, many people will bounce before you even get the opportunity to engage them.

3. Speed Affects Conversion

“A proper digital foundation requires solid code, properly optimized photos, scalable design and a responsive, mobile-first layout that is FAST and CONVERTS.”

At the end of the day it’s really all about one thing: Conversions. You can attract tons of traffic to your website, but if you are not turning them into customers, then you are wasting your time (and theirs). You have a very short amount of time to get your page loaded, make your best pitch, and give potential customers an easy way to take the next step. Any type of performance issue will result in a major reduction in conversions.

4. Page Speed is a MAJOR Ranking Factor for Google

Way back in 2010, Google started using site speed as a ranking factor. Through their research, they determined that faster sites created happier users. Because of this, they began ranking faster sites higher in search results. Now, in 2018, as they focus on a mobile-first internet, they have announced that they will now use page speed as a ranking factor in mobile search.

5. Mobile Speeds Vary

Today, mobile devices account for well over half of all internet traffic and the number keeps growing. This is fine when mobile users have a WiFi connection, but what about then they are on a mobile network? As of 2017, the United States ranked 28th in the world in mobile internet speeds. So, when it comes to testing page speed for mobile users, you have to always assume the worst. These days, a great web design has to be more than just responsive — it has to adapt to mobile networks and still load fast, even on slow networks.

Websites We've Built

Do You Need a Fast, Amazing Website From Kulture Digital?

While we focus on video production, web design, and digital marketing, it’s not all that we do. At Kulture Digital, we want to be your one stop digital shop. Contact us today so that we can excite you by showing you what YOU can do in the future.

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