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Email Marketing With Kulture Digital

Email is STILL the Most Valuable Digital Marketing Tool

It has been around since the dawn of the internet, and despite the rumors that it’s dying, it continues to be a vital tool to connect with your customers (and potential customers). Email is a VERY effective tool for delivering content and for generating sales. When used correctly, email marketing is a cost-effective way to grow your business.

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Kulture Delivers Email Marketing

Consistent branding can elevate a brand to the next level. A fantastic digital campaign bringing potential customers to a perfectly designed website with a killer video has exponentially more power when combined. If you remove one of those pieces, the branding falters. When you get all the facets working together, it’s far more valuable than the sum of its parts.

Email marketing is a key piece to the digital puzzle. It allows for targeted and effective messaging, is easy to track and measure, and is inexpensive. Are you ready to keep in contact with your customers with email marketing campaigns?

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People STILL Use Email

Gmail currently has over a BILLION active users and that number is still growing. With stats like that, email is definitely not a relic of the past. It remains an incredible way to reach current and potential customers. Besides contacting the people on your email list, you can also tempt them to share your emails with their friends. Because of this, email is a great way to spread brand awareness.

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Email Marketing Allows For Targeted and Effective Messaging

Once you begin using an email list, you can start to segment active users by their interests and other factors. For instance, if you have an email campaign that introduces 3 new products and there’s a link for each one — you can add tags to each reader for each link that they click on. You’ll then have 3 targeted segments, one for each new product, that you can send followup emails to. This allows you to be more effective by only focusing on the people who initially showed an interest. That’s efficiency and that’s the power of email marketing.

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It Keeps You in Contact with Your Customers

Well-crafted emails can keep customers informed and make them feel valued. Emails with special offers make the recipients feel, well, special. As long as you are giving them valuable information that’s worth reading, you will continue to grow trust. It’s also important to note that as mobile use continues to rise, your customers are almost always within reach. Most people check their emails throughout they day no matter where they are, so you have the ability to reach them in real-time.

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Email Marketing Results are Easy to Track and Measure

Besides having the ability to segment and target, email marketing tools offer the ability to track tons of data about the campaign. You can track things like delivery rates, open rates, unsubscribes, complaints, bounce rates, click-through rates, and so much more. This data allows you to tweak and improve your future campaigns — with the goal of increasing engagement.

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Email Marketing is Affordable

Besides being an incredibly powerful tool that is easy to target and simple to measure, email marketing is also very inexpensive. It allows businesses to reach a large number of customers (and potential customers) quickly and easily. Email may be an old tool, but it is still one of the most effective and affordable marketing tactics available.

Kulture Digital Marketing Services

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Video Production

Your business has a story to tell, and there is no better way to tell that story than with a phenomenal video. Video is the best way to get people to connect to your company on a personal level.

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Website Creation

Your website is the foundation of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. Make it good.

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Digital Advertising

Digital advertising with both text and display ads is the most cost effective way to reach your audience. Since you only pay per click, your budget goes a lot further than it would with traditional ads.

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