A study done by Nielsen Catalina Solutions, a leader in measuring advertising performance, found that the sales return on a targeted campaign ranges from 3 to 5 times the investment. These findings show that by correctly leveraging the available data, a well-built digital advertising campaign yields amazing return on investment.

One of the greatest strengths of digital marketing is the amazing ability to measure the results. You know how many people clicked, opened, referred, shared, and so much more. When a digital advertising campaign is correctly connected to your website, you also have the ability to track the entire journey. This way you can see which campaigns are working and which need to be updated.

Firstly, imagine if you had a billboard and could change the message for each vehicle that drove past. Secondly, imagine that you could turn it off for some people who you didn’t think were potential customers. Finally, and most importantly, imagine only having to pay when someone actually read your message AND followed through by contacting you. That’s the power of digital advertising.

EVERYONE is online. Do you want proof? Where are you RIGHT NOW? Next time you’re out in a crowd, look around and see how many people are looking at their phones. They are most likely on social media, looking up reviews, or watching videos. Your potential customers are already there, and so is your competition, so using online advertising is vital to your success.

Having the ability to track every digital campaign gives you amazing power. You are able to make changes and tweaks on the fly. Instant updates can be made to adjust each ad depending on the data coming in. This flexibility allows you to stay in front of your potential customers and is unparalleled in any other advertising medium.