Search engine marketing (SEM), also referred to as just search marketing (SM), is the marriage of search engine optimization (SEO) and pay-per-click (PPC) advertising. The short term goal is to utilize digital advertising to show up in search results for targeted keywords while waiting for the SEO to kick in. The long term goal is to dominate the search results by showing up in multiple places. When your website shows up in the paid section, in the map section, and in the top of the organic section — we call that the search trifecta. At Kulture Digital, we LOVE the trifecta!
Kulture Delivers Search Marketing
Robust and consistent branding can elevate a brand to the next level. A fantastic digital campaign bringing potential customers to a perfectly designed website with a killer video has exponentially more power when combined. If you remove one of those pieces, the branding falters.
Here at Kulture Digital, that’s how we approach marketing. When you get all the facets working together, it’s far more valuable than the sum of its parts.
Contact us today so that we can excite you by showing you what your business can do in the future.
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Ready to Get Started with Search Marketing with Kulture?
While we focus on digital advertising, web design, and video production, it’s not all that we do. At Kulture Digital, we want to be your one-stop digital shop. Contact us today so that we can excite you by showing you what YOU can do in the future.