What is Search Marketing?
Search engine marketing (SEM), also referred to as just search marketing (SM), is the marriage of search engine optimization (SEO) and pay-per-click (PPC) advertising. The short term goal is to utilize digital advertising to show up in search results for targeted keywords while waiting for the SEO to kick in. The long term goal is to dominate the search results by showing up in multiple places. When your website shows up in the paid section, in the map section, and in the top of the organic section — we call that the search trifecta. We LOVE the trifecta!
Kulture Delivers Search Marketing
Consistent branding can elevate a brand to the next level. A fantastic digital campaign bringing potential customers to a perfectly designed website with a killer video has exponentially more power when combined. If you remove one of those pieces, the branding falters. When you get all the facets working together, it’s far more valuable than the sum of its parts.
Search marketing is a key piece to the digital puzzle. It keeps your business top of mind with potential customers and it is great for both quick and long term lead generation. Are you ready to transform your website into a sales force?
Digital Marketing News From Kulture
Kulture Digital Marketing Services
Your business has a story to tell, and there is no better way to tell that story than with a phenomenal video. Video is the best way to get people to connect to your company on a personal level.
Your website is the foundation of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website. Make it good.
Digital advertising with both text and display ads is the most cost effective way to reach your audience. Since you only pay per click, your budget goes a lot further than it would with traditional ads.