Search engine marketing (SEM), also referred to as just search marketing (SM), is the marriage of search engine optimization (SEO) and pay-per-click (PPC) advertising. The short term goal is to utilize digital advertising to show up in search results for targeted keywords while waiting for the SEO to kick in. The long term goal is to dominate the search results by showing up in multiple places. When your website shows up in the paid section, in the map section, and in the top of the organic section — we call that the search trifecta. At Kulture Digital, we LOVE the trifecta!
Kulture Delivers Search Marketing
Robust and consistent branding can elevate a brand to the next level. A fantastic digital campaign bringing potential customers to a perfectly designed website with a killer video has exponentially more power when combined. If you remove one of those pieces, the branding falters.
Here at Kulture Digital, that’s how we approach marketing. When you get all the facets working together, it’s far more valuable than the sum of its parts.
Contact us today so that we can excite you by showing you what your business can do in the future.
Digital Marketing News From Kulture
Working with Erika Thompson of Texas Beeworks is always an adventure. On recent outings, we’ve focused on bee removals and the idea that these could be episodes just like a television show. Honey bee removals range from ordinary places, like…
Park Place Finance is a lender based in Austin, TX who specializes in various home loan products. They focus on making the loan process as stress-free as possible by offering quick closings, low to zero fees, and great customer service.…
The Knight CPA Group focuses on healthcare accounting and has been a leader in the accounting field since 2002. Their team of accountants and CPAs have one goal in mind, helping long term care providers. They begin by getting to…
As a child, Erika Thompson was fascinated with insects and spent her nights in her backyard collecting every bug she could find. After taking a beekeeping class, she became enamored with bees and started her first hive in her backyard.…
Glen Gauthier is a wonderful artist and long time graphic designer. He creates works in collage, utilizing ephemera from old magazines, books, manuals, photos, and stuff from his late aunt's south Louisiana insurance agency. Interested in American history from World…
Friends in Crisis is the only homeless facility in Killeen, Texas that provides nightly shelter to those who would otherwise sleep on the streets. However, an unexpected funding shortfall has forced the Friends in Crisis board to temporarily suspend services…
Telling your story is the number one way for you to connect with the world, and there is no better way for you to make that connection than with professional video production. Video engages your audience emotionally, while the directness and immediacy of the medium turn…
The House That 3D Printing Built Homebuilding visionaries ICON came to us back in September of 2018 for help with a video project. They wanted a video that would spotlight the company's newest technology while capturing the extraordinary scale (and…
Ready to Get Started with Search Marketing with Kulture?
While we focus on digital advertising, web design, and video production, it’s not all that we do. At Kulture Digital, we want to be your one-stop digital shop. Contact us today so that we can excite you by showing you what YOU can do in the future.
