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Video Production

Your business has a story to tell, and there is no better way to tell that story than with a phenomenal video.

Web Design

A website is your digital foundation and needs to be fast, informative, easy to navigate, and visually pleasing.

Digital Advertising

Digital advertising with both text and display ads is the most cost effective way to reach your audience.

Marketing Services

Monthly Digital Marketing Package

For less the cost of one employee, your business can have full access to an entire digital marketing department.

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Purpose-Driven Marketing is on the Rise

The days of playing it safe are gone. Companies that take a stand are resonating with consumers and companies that are afraid to offend anyone are losing out. According to YouTube, cause-related ads have grown by 4 times over the past 5 years.

Purpose-Driven Marketing Leaves an Impression

Companies have been embracing a variety of issues including healthy living, safe driving and women’s empowerment. Brands like Procter & Gamble and Nike have found that embracing this strategy doesn’t just generate impressions, it also leaves an impression.

Even Pop Culture Has Noticed

But Do Purpose-Driven Ads Really Work?

Generating more views is great, but what about conversions? According to a study by Pixability (where they compared purpose-driven ads to regular ads), purpose-driven ads received more views and got more engagement from the viewer than non-purpose-driven ads.

What About the Risk?

The opportunity to offend people is definitely real, but the reward for standing up for things that the company stands for can really resonate with an audience. Consumers are savvier than ever and are choosing brands that share their values. The time is right to make a stand and speak to those potential customers.

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Kulture Digital, located in Austin, offers a complete branding and digital marketing solution to businesses of all sizes. We offer cross-functional integration of web design, SEO, digital advertising, social media marketing, photography and video production.

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