Flex Coat makes high end rod building finishes, glues, equipment and accessories that are built to last. They’ve been around since 1977 and is the brand of which all others are compared. Their products and instructional materials help people build better custom rods than can be bought.
What They Needed
Flex Coat’s current website was functional but looked dated and did not offer an online store. Our goal was to freshen up the brand and add the e-commerce component so that they could begin selling direct to the customer. Previously, you could only get Flex Coat products through third party retailers.
Design and Develop the Flex Coat Website
We worked closely with Flex Coat to build a brand new site using WordPress and WooCommerce. We took all new photos of the business, re-shot the product photos, and then shot a brand video. The end result is a modern, responsive site that allows anyone with internet access and a credit card to buy Flex Coat products.
Check out the Flex Coat website.