2017 Year in Review

2017 exceeded our expectations in every way. Last January, we left the relative safety and comfort of regular full-time jobs…

Flex Coat: How it All Began

Roger Seiders started Flex Coat in 1977 when he couldn’t find a strong, lightweight coating for his custom fishing rods.…

Flex Coat makes high end rod building finishes, glues, equipment and accessories that are built to last. They’ve been around…