Digital Advertising FAQ
There are 8 main types of digital advertising: display ads, remarketing, search marketing, email marketing, social media ads, video ads, mobile ads, and native advertising.
Digital advertising is important because it allows you to reach customers wherever they are: at home, at work, at play, and while traveling.
Virtually everyone is online and you can only reach them via digital marketing. Digital advertising finds potential customers on social media, Google searches, YouTube, and email.
The difference is the medium in which you find potential customers. In traditional marketing, it’s via television, billboards, magazines, and newspapers. With digital marketing, it’s via websites, social media apps, and video.
With traditional marketing, you spend money on billboards, radio spots, television commercials, and print ads. You then sit back and hope that it all works and drives new business. With digital marketing, everything is trackable, therefore more cost effective. You can see what’s working in real time and spend accordingly.
Video Production FAQ
Professional video production can be broken down into 3 stages. The first stage is pre-production, where the video is planned and locations are found. The next stage is the actual shoot. The final stage is post-production, where editing, graphics, and additional sound is added.
A professional video production company handles all aspects of a video shoot. Every step from conception, to scripting, to shoot locations, to filming, to editing, to delivery of final video.
Every shoot is different and there are many factors involved. Our Austin video services include everything from a single-person shoot to a full crew production. Contact us to talk about the specifics of your shoot.
The first step is pre-production, where the video is planned and locations are found. The next step is the actual shoot. The final step is post-production, where editing, graphics, and additional sound is added.
While we are based in Austin, we travel all over for video shoots. Our video production company has shot in New Jersey, Florida, and Nicaragua – just to name a few locations. Contact us to see what we can do for you.
Web Design FAQ
Web designers develop websites and create web pages by integrating design elements with code. The main design elements are text (copy), graphics, photography, and videos. The web designer primarily uses HTML, Javascript, and CSS and often utilizes PHP-based software like WordPress or Shopify.
The cost of developing a website varies based on the size and complexity requirements. A basic, 4-5 page business site can be built for under $1,000, while a full-featured e-commerce site can cost well over $20,000.
Template sites like Wix make it sound like you can get a great site up and running in a few hours, but there is much more involved. The key to a successful website is the content: compelling and SEO-friendly copy, engaging photos and graphics, and videos that tell your story.
You can absolutely run a business without a website but it will be very hard to sustain the business without having a solid online foundation. A well designed website legitimizes your business and allows you to control the message.
While apps and a strong social media presence are a must for a business, so is having a website. A website is a highly effective marketing tool.