Flex Coat: How it All Began

Roger Seiders started Flex Coat in 1977 when he couldn’t find a strong, lightweight coating for his custom fishing rods. He developed the perfect formula and it is still their top seller today. The company now makes a full line of high end rod building finishes, glues, equipment and accessories that are built to last.

The Flex Coat Story

Roger’s story about how he solved the mystery of creating the perfect fishing pole coating is intriguing and we wanted to capture it. We worked with him to produce a video to truly define the company’s brand.

For more information, visit the Flex Coat website — Proudly created and managed by Kulture Digital.

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