A well crafted photo of your product implies that your product is also well crafted. In other words, it creates an excellent first impression of your brand. Moreover, a great product photo can also be used as a marketing tool across social media and traditional marketing.

Three-quarters of customers are making their decision to purchase your product based on the photo. 90% of online buyers state that the quality of the photo is the most important factor. Therefore, without good product photography, your business will suffer.

A picture really does say a thousand words. This is especially true on smaller devices, like phones and tablets. The smaller the device, the more a potential customer has to rely on photos and images. Above all else, photos are more accessible to mobile audiences.

The amount of time that a visitor spends on your website is an essential factor that Google uses to determine your rank in search results. In short, Google figures that the longer people spend on your site, the more authoritative your content is. In addition, there is also evidence that websites with original photos are much more likely to show up at the top of search results.

A great product photo is 40% more likely to be shared on social media sites like Instagram and Facebook. In other words, not only is the photo increasing your conversion rate, it is also increasing your brand exposure.