Your business has a story to tell, and there is no better way to tell that story than with a phenomenal video. Video is the best way to get people to connect to your company on a personal level. Most importantly, it humanizes your brand and assures your target audience that you are not just another faceless company.

Studies have shown that videos get processed by the brain MUCH faster than text. In other words, you can give viewers a lot of information in a shorter amount of time. Subsequently, it is far easier to explain complex ideas with video because you can use animation and motion graphics to bring concepts to life. Therefore, things that would take many paragraphs to TRY to explain can be easily, and effectively, shared much quicker with video.

Because video is so good at humanizing a brand, it eventually leads to trust. Consequently, once a potential customer believes you, they are much more likely to buy your product or service. After that, they are also much more likely to share your amazing video with their friends on social media. This sharing increases traffic to your site, which in turn increases your sales and conversions. Additionally, all this new traffic and social sharing will improve your SEO.

The amount of time that a visitor spends on your website is an essential factor that Google uses to determine your rank in search results. In short, Google figures that the longer people spend on your site, the more authoritative your content is. Moreover, there is also evidence that websites with videos are much more likely to show up at the top of search results.

Most people would rather watch a video about a product than read a lengthy article about it. Likewise, with more and more people using a phone as their primary tool for online browsing, a video makes the most sense. It’s much easier for them to watch videos than it is for them to try to read tiny text on their phone screens. To sum up: Video is more accessible, better, and more engaging.