With over ten locations throughout the country, Jumping World is one of the biggest names in indoor entertainment. Their locations offer trampoline lanes, basketball dunk, dodgeball court, foam pits, and more. Their mission is to provide a safe environment for people of all ages. They are committed to create healthier communities by offering exciting activities for both kids and adults.
Kulture Digital Leaps to Action
Jumping World initially contacted us for SEO help. After looking at their website, we determined that they needed a stronger foundation before committing money to search engine optimization. The main issue was that their site did not have much actual content and the content that it did have was spread out over ten subdomains. Basically they had the main site, and then one sub-site for each location. To make matters worse, each sub-site contained duplicate pages.
Consolidate and Extrapolate
To solve the duplicate content issue, we made one page for each attraction and one page for each event type. We then added lots of copy and photos to each page to bulk them up. Finally, we created extensive landing pages for each location and rounded out the site with additional informational pages.
The New Jumping World Website
Moving forward, our goal it to focus on improving their SEO while they work on better photos.