Social Media Has Transformed Digital Marketing
Having a good social media presence for your business is no longer an option, it’s a necessity. A brand MUST be posting on at least a few networks in order to stay top-of-mind. Social networks are constantly adding new features that can help your business grow and many of them now have targeted advertising options available.
5 Reasons Why Your Business MUST Engage With Social Media
Facebook has over a billion daily active users and Instagram has over 500 million. That’s a LOT of potential customers that are within your reach. No matter WHAT you sell or WHO you sell it to, social media is an amazing way to GROW your business. Here are 5 more reasons why your business MUST engage with social media.
1. Social Media Can Boost Your Website's SEO
To get the most out of social media, a business has to truly connect to people with genuine content. This means posting about real things that are actually relevant to the company. Once this is established, the social channels will begin to drive traffic to the business’s website. Search engine crawlers will see the referral traffic and will, in turn, rank the website higher.
2. Social Media Helps to Improve Your Customer Service
When a customer has a problem, they want help IMMEDIATELY. These days, most people don’t want to call a phone number or wait for an email reply — they want a resolution FAST and they want it to be EASY. Social media is a direct connection to a business and allows you to interact with customers in real time. An engaged social media marketing presence keeps customers happy AND helps you maintain a positive public image.
3. Learn to Better Understand Your Audience
“More than 4 out of every 5 Americans have at least one social media account and over half of them interact with companies via social media.”
There is no better focus group than the people who choose to follow your business on social media. Once you have built a strong social media presence, by posting authentic content, you can leverage those relationships. Businesses can use social media to learn more about what their customers want, to test out new ideas, and to gain other insights.
4. Helps Build Brand Loyalty
When a customer service issue is handled well publicly on social media, the end result is so much more than one happy customer. That positive interaction is now on social media where it can be seen, commented on, and shared with others. There is no better way to build brand loyalty than by demonstrating that you CARE about your customers. An good social media presence should give followers help, useful information, and be entertaining — and not ask for anything in return.
5. Social Media Generates Leads
Staying in front of potential customers is the primary goal of marketing — both digital and traditional. When someone wants a product or service that you offer, you want your brand to be the first thing that they think of. A good social media marketing strategy should include well-placed call to actions that capture leads and drive sales.